Services
What We Do
End-to-end support across performance marketing, analytics, tagging, and attribution - delivered as strategy, implementation, or ongoing advisory.
Ecommerce & Retail Growth
Deep specialisation in eshops, omnichannel retail and travel. We've scaled some of the largest catalogues in Greece and Cyprus - millions of SKUs, complex feeds, peak-season pressure - with ROAS that holds up under finance scrutiny.
- Feed & catalogue optimisation
- Shopping, PMax & Advantage+ strategy
- Peak-season scaling playbooks
- Profit-aware ROAS targets
Performance Marketing
We plan, buy and optimise paid media across Meta, Google, TikTok and programmatic. Every euro is tied to a business outcome and a clear learning agenda - proven on enterprise budgets in retail, travel and DTC.
- Channel strategy & budget allocation
- Creative testing frameworks
- Bid & portfolio management
- Incrementality testing
Digital Analytics
We turn noisy data into decisions. From GA4 configuration to Looker Studio and BigQuery, we build reporting that marketing, finance and leadership actually trust.
- GA4 & BigQuery setup
- Executive dashboards
- KPI definition & forecasting
- Custom attribution views
Web Analytics & Tagging
Clean data starts with clean instrumentation. We audit, design and implement tagging architectures that survive browser changes, consent banners and platform updates - at enterprise eshop scale.
- GTM / server-side GTM
- Consent-mode compliance
- Event & parameter mapping
- QA & regression testing
Attribution Modelling
We move beyond last-click. Using multi-touch models, incrementality tests and media-mix analysis, we show you what really drives revenue - and what doesn't.
- Multi-touch attribution (MTA)
- Geo & conversion-lift tests
- Media mix modelling (MMM)
- Incrementality measurement
Training & Enablement
Agencies regularly bring us in to train their performance teams, and universities (including AUEB and UNIPI) invite us to teach seminars on digital marketing, analytics and attribution. We run practical, opinionated programmes - from one-day intensives to multi-week cohorts - built on real enterprise work, not theory.
- Agency performance bootcamps
- University seminars & guest lectures
- In-house brand team upskilling
- Custom curriculum & live exercises
Reporting & Dashboards
Looker Studio, Power BI and BigQuery-backed reporting that ties media spend to attributed revenue - end-to-end. We design executive dashboards finance trusts and operating dashboards media teams actually use daily.
- Looker Studio advanced reports
- Media performance & ROAS views
- Sales attribution dashboards
- BigQuery data models & blends
Measurement Strategy
Before tools, we design the measurement plan. We align your team's questions with the data, tech and processes needed to answer them consistently.
- Measurement frameworks
- Data governance & taxonomies
- Experimentation roadmaps
- Martech stack audits
Privacy & Compliance
Collect the signal you need while respecting consent and privacy regulation. Practical setups that keep marketing effective and legal teams happy.
- Consent-mode implementations
- First-party data strategy
- Privacy sandbox readiness
- Cross-border data flows
Reporting in Action
Media Performance & Sales Attribution, in One View
An example of the Looker Studio reporting we build for retail and ecommerce clients - blending media spend, attributed revenue and multi-model attribution so leadership can act, not just observe.
ROAS per week
Blended · last 12 weeks
Sales per week
Attributed revenue · €k
Sales attribution - model comparison
Last-click vs. data-driven vs. MMM · % of attributed revenue
Reading the chart: last-click overstates Paid Search and Direct. Data-driven and MMM reveal the true contribution of Paid Social, Email/CRM and Affiliates - the difference between under- and over-investing in each channel.
Training in Action
Agencies and Universities Call Us When They Want Their Teams to Think Like Operators
We don't run generic slide decks. Every session is built on the same top-tier client work we do every day - the tools, decisions and trade-offs that actually move the needle.
For Agencies
Performance bootcamps for small and mid-size teams: bidding, creative testing, attribution, reporting, and how to talk to clients about results.
For Universities
Seminars and guest lectures at AUEB, UNIPI and other institutions - taught by people who still lead the work for the market's biggest clients.
Not Sure Where to Start?
Book a free 30-minute diagnostic. We'll identify your biggest measurement gap and the fastest way to close it.